Hello!

I'm Alan Chow

Product-focused UX designer with a background in graphic design and over a decade in front-end development.

I design and ship clear, structured experiences by balancing user needs, technical constraints, and practical scope.

UI/UX

Project

General Assembly

Downland Succession Planning

Scoped and designed a two-week MVP focused on validating demand for farm succession.

Led the design of a structured intake experience to support future farmer matching while deferring higher-risk features like AI and legal tooling.

User Interviews
Figma
Personas
Usability Study
View Case Study
Project

General Assembly

YMCA Life Skills App

Access to practical life skills is often scattered across disconnected resources, making it difficult for young adults to build confidence.

I contributed to a scoped app experience that consolidates and structures essential skills, prioritizing clarity and guided learning over feature breadth.

User Interviews
Figma
Personas
Usability Study
View Case Study
Project

General Assembly

The Sword & Board Toronto Redesign

E-commerce experiences for niche communities often rely on generic templates that limit both brand expression and usability.

I explored a redesign that balances thematic identity with clear product discovery, focusing on navigation, hierarchy, and browsing patterns within a retail context.

User Interviews
Figma
Personas
Usability Study
View Case Study
Project

General Assembly

TOQUE Cooking App

Cooking apps for beginners often fail to balance instruction clarity with ease of use.

I scoped a simplified recipe experience focused on guiding users through key steps without overwhelming them, prioritizing clarity over feature depth.

User Interviews
Figma
Personas
View Case Study

FE Dev

Project

Central Market

Working from the ground-up, I was part of the team that redeveloped the Central Market e-commerce site.

ReactJS
Typescript
Contentful
NextJS
React Testing Library
Visit Site
Project

Freedom Mobile

Front-end development of Freedom Mobile marketing and self-service portal.

ReactJS
Typescript
Contentful
Styled Components
Jest
Visit Site
Project

Red Academy  |  Volunteer

Big Sisters of B.C. Lower Mainland

As our capstone project at Red Academy, I worked with a group of other developers and UX designers to redesign the site for Big Sisters of B.C. Lower Mainland

Wordpress
PHP
Javascript
Project
Playground

Minesweeper!

A classic game re-made in React! This was a great project to continue exploring React and State Management.

ReactJS
Redux
Jest
Styled Components
View Project

Design

Future Shop

I created a video highlighting a partnership between FutureShop and Puma. This was placed on a brand wall showcasing various Puma products.

Illustrator
PhotoShop
After Effects
Project

CN Tower Guest Guide Brochure

A bilingual brochure to highlight the various features at each level of the CN Tower. I handled the entire process from client meetings, design, to overseeing final print production of this project.

Indesign
PhotoShop
Project Management

Contact

Have a question, comment, or maybe a project idea? Or just want to chat? Send me a note, I'd love to hear from you!

Send me a message at hello@alanchow.ca

Or lets connect on LinkedIn

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