Toque is a recipe-gathering and sharing app with a loyal but limited following—mostly novice cooks looking for simple meals. While its no-frills approach was a draw, user retention was low and engagement was dropping. Toque needed to become more than a static recipe box. It needed to teach, inspire, and grow with the cook.
This project was all about learning how to learn from others—and then build something for them. Through interviews, testing, and prototyping, I set out to redesign the app to help users feel more confident, organized, and engaged in the kitchen.