When Downland came to us, they didn't just ask for a product—they asked for a way to preserve something sacred: the legacy of working the land.
Downland connects aging farmers who don't have heirs with aspiring ones who dream of owning their first farm. But behind that simple exchange is a web of legal, emotional, and cultural complexity. We were asked to design a platform that could hold all of that complexity with care—while still being accessible, intuitive, and honest.
This was more than a digital challenge. It was about honoring lives shaped by land, and helping new stewards take their first step.